Tips I've learned at my internship at WJXT channel 4

Writing a tease:

• Make a promise in every tease
• You want to give the viewer something to look for
• If you can't answer the question then don't present it
• If there is not an answer to a question make a promise but no promise response
• Identify the view benefit
• If there is not a benefit then why watch
• Think about the audience
• Present useful information
• Drill down to specifics
• What are the best pictures
• What are the best sound clips
• What are the surprises
• Write the promise first
• Create the tease from the bottom up
• Most interesting part first
• Similar to the inverted pyramid style
• Avoid questions
• Turn them into promises
• Don't overuse, who, what, when, where, and how?
• Instead use branding lines
• Reference your video
• Be specific in your video
• Treat the lead in like a promo
• Make sure first sentence commands attention
• Promise the best part of the story is still to come
• Interact in stand up teases, stand-ups, and live shots
• Shoot tight, not wide
• Brainstorm live locations