Creating Newspaper Advertisements

When creating a Newspaper Advertisement the most important thing to conciser is the paper quality. When making newspaper ads the basic advertisement is in grey-scale or black and white because the paper it is printed on is grey, not white.

Original AD for ABC liquor

My ad was in black and white so the ad I have to create will be in black and white as well.

My focus is to not list a bunch of products and price whether than attract the audience, I want to make an ad that draws the readers into the store. The original advertisement is located in the sports section issued prior to the Superbowl.    My draft is designed to relate to the audience, the sports section. The heading is "Get game day ready" it shows the store offers beer, wine, and spirits followed by the body copy: You choose, we all win.